Enhancing the speed of your website is probably the one aspect that you should worry about the most. This is because lousy and lagging webpages annoy the customers and drive them away. Generally, users prefer browsing only those pages which possess a fast loading speed. Since it is an extremely crucial factor, every web development company loves deploys tools that are available on the web using which you can gauge your website’s performance.
A whopping 32% of the web now runs
on WordPress. While this is excellent, it also means there exist numerous
different themes, technologies, and plugins all working together. For a daily
WordPress user, this can turn into a frightening situation if the website
starts to lag and they don't even know where to troubleshoot.
Increasing the speed of a
WordPress website is very similar to the process used for optimizing the speed
of a website that is hosted on a dedicated or a shared server.
What can cause a WordPress website to load lethargically?
WordPress exist as an excellent
platform, used by every web development company adores, for a workable and
well-designed code with a variety of different plugins and themes. Some plugins
and themes do not offer the best performance and therefore, result in sluggish
websites. When it is combined with a slow web hosting, the website becomes a
nightmare.
Why is speed so important in today’s digital world?
Speed is a pre-requisite that
customers look for in the websites of today and disapprove of anything that is
slow. Even Google considers site speed when allocating ranking to your website
on the search engine. If the speed of your site is slow, your website’s traffic
will fall massively.
Mark that the customers won't
wait for your website to load. If any web page takes ages to load, they will
drive away to competitors in a split second. And worse, many of those potential
customers won't ever return.
How to speed up your WordPress site?
Before you start taking
necessary measures to speed up your website, Best web development company Australia ranks #1 recommends that you
check your current website’s performance with available online tools.
Let’s explore easy tips to
speed up your WordPress website for better optimization and customer
conversion:
1. Choose the right web
host
To
make your WordPress website’s speed faster, you must improve the web server
that makes your website sluggish. As a newbie, you are surely fascinated by the
cheap price tag, unlimited bandwidth and page views of a web host. However, the
unlimited benefit comes with costs, the speed slows down like a turtle as
traffic increases. Before you choose a web host, do your research and search
for reviews.
2. Use proper
theme/framework
Themes
play an increasingly important role in WordPress because it either results in
attracting the customer or driving them away. People often get attracted by the
free WordPress themes. While the sound of not paying for a theme sounds good,
free themes add lots of unrequired codes on your website. As a result, your
website becomes sluggish. Default WordPress themes, with their excellent codes
and speed, works best.
3. Deploy right caching
plugin
You
must install a good caching plugin to make a fast webpage. Having a caching
plugin allows your page to show a cached version of a page rather than showing
the original page, making the process of loading faster.
4. Leverage a content
delivery network (CDN)
CDN
offloads your static resources from the main server making your website load
faster from the user’s end.
5. Allow Gzip compression
Ensure
that you present a GZip version of the website to your visitor because it
presents a faster webpage by compressing your overall webpage size.
6. Optimize images
Images,
because of their big size, are the heaviest and one of the main reasons why
websites load slowly. As it increases engagement on your web page, an easy
solution is to choose a specific image dimension thumbnail and reduce the image
size using plugins.
Conclusion
Making the speed of your
website fast and optimized is as crucial as developing a responsive website.
Site speed also marks as an important factor in the positioning algorithm of
search engines. If your website is sluggish and lacks speed, you might lose a
large chunk of potential customers. In this world filled with different
options, customers take a second to close your slow website and switch to
competitors.
A slow website will not only
make you lose web traffic, but it will also result in lower ranking in the
search engine. Make your WordPress website faster with the above-mentioned tips
and embark on the journey of web success in 2019.
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