Track your results: 9 efficient SEO metrics to study and apply
Lots of SEO specialists, especially new ones, feel uncertain about what metrics they should use to track their results. This is the way you can estimate your work and get a better understanding on what has been done - you can see what direction you should move on and whether this work was actually worth of your time.
The easiest way is to check your keywords ranking, but did you know that using single metric is not enough to describe the real facts? Multiple metrics (also known as key performance indicators) are the real numbers which you get from your website and can work on. You get it from the analytics tool you use (Google or KISSmetrics) and helps you calculate, evaluate and improve your SEO efforts.
In this article we will show you 9 different ways how to use multiple metrics and get benefits. Ready to improve your SEO?
1.Number of clicks
One of the first metrics you may consider is the number of clicks. You can get a report from Search Console (go to search traffic - search analytics) and see how many organic clicks were received from the website and how exactly they were generated. Comparing this data with statistics of other months you can figure out what search queries attracted these clicks and use this info for the future.
If a person visits just one page on your website and then leaves, it is considered a 100% bounce rate by Google Analytics. A high bounce rate can be both negative and positive: it shows you that the information placed on your website is not relevant or interesting to users so they leave the website not clicking to other pages. It can also happen that on this page user got the info they were looking for at once, so they just read it and left. You can check your bounce rate going to Behavior – Site content – Landing Pages.
Following the previous metrics, once again we point that understanding which pages cause users to eave is important. You can do it with the help of info provided by these exit pages to test various configurations and try to achieve the effect you want. Think what is wrong with highest ranked exit pages here going to Behavior – Site content – Exit pages. One of the ways to make user stay longer on your pages is good content that can be achieved by good quality interesting texts. This is like essay writing service – check for copywriters who can improve it.
Everything that matters is your traffic – tracking it is efficient for your SEO performance. The indicator of users increase via search engines gives you confidence that your rankings are going higher for the keywords you target at and for those you don’t. This is actually the purest metrics you can use which gives you a proof that your efforts give good results and bring you more visitors.
Google statistics says that those websites which are not optimized for good work on smart phones or tablets will be ranked lower. In 21st century going mobile is rather a must, then a decision. So check where users have troubles using mobile devices and adjust appropriately. You can do it via Search traffic – Mobile usability. You can also use accelerated mobile pages to improve user experience.
Did you know that multiple pages with the same headings indicate that they are all about the same topic and lower your rankings in Google? Open Google Search Console and check the number of duplicate titles, descriptions, H1 or H2 in your content. Once again, take care of your content and make sure it is unique and not just copy pasted from other similar websites.
If you cannot count on Google in crawling your website successfully, honestly your chances are really small. Understand what pages of your website do not let Google bots crawl it and you can fix them to avoid these problems before it can seriously impact your rankings. You can do it via Crawl – crawl error report on the Search Console.
8.Quality of inbound links
SEO has always been greatly impacted with back linking and its quality is now more important that the quantity. Evaluating the quality of your back links lets you come up with more relevant and appropriate links and to build campaigns for increasing your traffic. You can do it via Traffic sources – Referral.
The number of users that return to your website is priceless – it lets you know that the content is relevant and useful for them and you are doing everything right. Plagiarism and boring content will not bring users back and you cannot email them and ask to return. That is why it is necessary to track the number of new and coming back users, its percentage to see what is going on and what you need to change. Record these numbers at least once a month – this is the most valuable traffic you may ever have.
In 2018 SEO metrics like page views or key words ranking do not work anymore. You should be ready to use the metrics provided above and keep trying to improve your SEO strategy – only that will lead you to future success.
About the author: Jennifer Pauli graduated from Corvinus School of Management and finished the faculty of Journalism at Corvinus University of Budapest. Currently, He is an editor, business writer, and copywriter, working with enough well-known companies, blogs, and personalities. Follow her on Twitter, G+ and read the personal blog