One of the best ways to generate revenue from a site is to convert all of your incoming traffic into sales, or at the very least potential leads. Optimizing a site or blog for that very purpose can be quite the hassle, however. If you’re using WordPress to publish your content, you’ll be pleased to know that there are a number of plugins available that can help you generate some of those sales.
There are hundreds if not thousands of plugins available for use with the WordPress platform. Finding one or two plugins that will meet your needs can sometimes be like finding a needle in a haystack. That’s where we come in! We’ve compiled a list of the best WordPress plugins that are sure boost your lead generation.
Let’s get right to it, shall we?
Take Advantage of SEO
If you don’t already have an SEO plugin installed, then this is a great place to start.
Most of your leads will come from search engines or external sources. In order to ensure your site is receiving the attention it needs from the aforementioned sources, you must optimize the site or blog for SEO. One of the best plugins available to help boost your SERP (search engine ranking) is SEO by Yoast.
The SEO by Yoast plugin has a very extensive set of features to help you optimize every page and post on your site. Of course, the plugin also offers a phenomenal set of analytics tools to help you track your SEO performance.
All of those site optimizations are for naught if you cannot track your visitors. You can use the ClickTale plugin to do exactly that. The collected information can be browsed on the ClickTale web page, and it offers a ton of insight about your content and audience. The heat maps in particular reveal info that can be used to generate future marketing campaigns.
You can also install the Google Analyticator plugin, which implements the code on every page to activate Google Analytics tracking.
Web Forms and Data Collection
At some point you will need a web form tool like the one GiftWorks – a volunteer management software company – uses. You’ll notice they have a custom contact form that is specifically designed to direct new leads to the proper contacts. The best way to implement something similar on your own site is to use the Gravity Forms plugin.
Gravity Forms is actually one of the most versatile and highly customizable plugins available. It can do so much more than just collect information from potential clients, as well. If you need to deliver content, emails or even files to an address after a valid subscription, that is possible. It can even handle organization on the back end, so that you can simply peruse relevant data instead of handling the former yourself.
Automate Responses and Newsletters
On any portal — especially subscription based communities — it is a good idea to offer exclusive content to subscribers or members. Generating automatic responses for new subscriptions and sending out scheduled newsletters can be tedious. The WordPress Autoresponder plugin will allow you to create email newsletters, follow-ups and even greetings for new subscribers. Furthermore, setup is relatively quick and painless, which is just the way we like it.
Keep Your Visitors on the Site
The more time your visitors spend on your site, the more likely they are to become a legitimate sale. The best way to keep them around is to offer related posts or content they may be interested in. The MicroKids Related Posts plugin is perfect for that. The best part about the plugin is that you can manually choose each related content blurb. This allows you to fine tune your dynamic sales funnels, which is extremely important when you’re trying to convert those leads into sales.
Put Your Call to Action in the Spotlight
It can be difficult getting your calls to action or offers noticed. The SideOffer plugin will make it easier by implementing a sliding side tab on your website. It can be customized in full, and you can use it for pretty much anything. Want to collect emails for a newsletter? No problem! Want to offer a free download or ebook to subscribers? No problem! Want to display a consultation request on every page? No problem!