With a few shortcuts to successful planning mentioned in the news, one can come up with the strategy that will explain Google’s achievements as the company is stunning the investors with the mobile-related innovations. The readers are eager to discover some of the non-Google trends that will help build successful campaigns. SEO optimizers might want to start taking notes. Here are the trends that matter most.
Mobile-friendly rankingGoogle has made it clear that they are going to focus on the mobile-related indexing primarily, which means that you’d better get friendly with the mobile version of your page as the sites are gradually migrating to an alternative base.
The indexing that is mentioned above will surely prioritize over the mobile options for the sites but we need to keep in mind that the desktop versions may also be present. The buzz with the ranking has not subsided yet, so the customers need to get ready for Google using their page as a means of rating. Now, there is no need to procrastinate while trying to get familiar with the mobile-based platforms.
Enhancing the page speed
Google is known to be obsessed with the ultimate user experience and the page loading processes that can be traced directly to your mobile phone. It is no wonder that the company has got innovations popping up now and again with the twin of the program appearing on the market not so long ago.
Now, the speed of the mobile page has fallen under the ranking with the change directly impacting the entire evaluation method in terms of Google metrics. In the past, the site was mostly graded on the basis of technical features available whereas now the dual metrics are required, namely:
The game-changing solution called for an understanding of a new term. Scores are generated through the data that has been provided by the Chrome report. It is the database that is intended to reflect the process of the site loading for each of the users separately. The experts will find it impossible to receive the metrics as they are running average tests and examination. The visitors are allowed to be in charge of the entire optimization system by fixing the stuff that prevents the site from functioning properly.
Using a brand as a signal
According to Google experts, there are two ways one can turn the brand into the signal:
1. Mentioning the brand. If the mention of the brand is unlinked, most search engines are capable of recognizing it as an entity with a set of properties. Further analysis helps the company to determine whether you have an authority in terms of search optimization.
2. Including the context. With context being an important part of the advertising services and the general reputation of the enterprise, Google makes sure that the authority is essential for the ranking.
Though some may dismiss the brand mentions as being secondary, they are indeed the key point in understanding the company’s availability on the market and the context that will allow further promotion and trust building for the active users and the SEO campaigners alike. Thus, an essay writing service that has the most reviews can have a direct impact on the popularity of professional writing enterprises in general.
Engaging General Data Protection Regulation
GDPR has officially become a trend among the users from the European Union who have put forward a proposition that has been accepted by the Google committee.
Now, you are the sole owner of the interactions that you have engaged in over the course of time with the personal data being available for complete removal 26 months after it has first been gathered.
What is more, the users are given official permission to request the data removal if they are not satisfied with the way the information is displayed. Collecting the info now becomes a challenge for the monolithic corporations that have earlier owned it exclusively and remained in possession of the data at hand.
If the companies refuse to comply with the rules, they might be charged with serious allegations and fined for the inability to agree with the terms. The issue should no longer be a matter of public discussion for the users, who wish to remain private at all times.
The Amazon search campaigns
With the search engines going mobile, one has to look out for zillions of ways to attract the customers and promote oneself. Although Amazon has not yet become the only search tool, available to the users, it is surely atop the waves these days.
According to the studies, conducted with the help of SEO instruments, 56% of customers do not think twice before using the site for personal shopping. If you are a seller with experience and somehow choose to ignore the most obvious platform, you are seriously missing out on all these consumers.
One might even suggest that Amazon can be named the hotspot for e-commerce. These are the action tips that might get you going whenever you log in to the sales giant that helps the potential users to find target audience:
- Use the keywords. This way, it will be easy to track the items when it comes to dealing with the customers.
- Keep it short. Stick to laconic descriptions and user-friendly language by making the content relatable and yet efficient.
- Give them the visuals. A well-placed image may boost your SEO strategy.
- Do the tags. This might explain why certain items have special keywords attached to them.
- Study the reviews. Think about the SEO trends that might help you affect the incoming flow of the potential buyers.
- Analyze the feedback. In order to become a professional, get in touch with the customers on the site and collect opinions to get valuable points on the subject.
SEO experts are already making predictions about the trends that are currently creating the buzz but it is clear one should get familiar with the primary search tools in order to stay relevant. We hope that checking out the list will make it easier for all the sellers who intend to win the market over with their thought-out strategies.
About the Author
Jennifer Pauli graduated from Corvinus School of Management and finished the faculty of Journalism at Corvinus University of Budapest. Currently, she is an editor, business writer, and copywriter, working with well-known companies, blogs, and personalities. Follow her on Twitter and Linkedin