What it Takes to Bring Your App Idea From Development to Launch

People have ideas for mobile apps all the time. Some of these ideas are good and others are better off forgotten. Whether your app idea is good or not, it doesn’t matter if you can’t take the idea from concept to reality. 

This is where many of the great ideas fail. A person has a good idea for an app, but they have no clue concerning what it takes to undergo mobile web app development or another process for executing the idea and getting the app downloaded on the phones of consumers. To help you take your app idea and execute it for launch, we have put together a quick overview of the steps that you will need to undergo in this process.

The Business Model

You may have an app idea, but you need to flesh it out and develop a business model for the app. You first have to determine what type of mobile app you want to develop. Consider the following questions:   What is it going to do for users and why would they want to download it? What types of people do you envision using the app? You may also need to consider which operating system to develop your app for and whether you want to distribute your app locally or globally.

You may also need to perform some market research. Research could help to determine the ideal audience for your app. It could also be used as a tool to gain insights into what your target consumer is looking for in an app similar to the one you are developing. You could look into industry trends and find out what competing services have to offer. 


Once you have a fully formed idea of what you want the app to be, you need to get these ideas down on paper and start developing some prototypes. List all of the most important points about the app, what it does, and it’s target audience. Develop wireframe sketches and try to come up with a clear idea of what you want the UX to be.

Once you have all of these important points nailed down, you can use a prototyping tool to build the first prototypes of your app. We recommend trying a few different tools that offer a free version so you can find the one that fits best with your organization and the workflow of the project. A few examples of good prototyping tools include Fluid UI, Pop App, Invision App, and Flinto.

Development Partner

At this point, you have everything you need to move on to the development stage. If you do not have the resources or skills to develop the app on your own, you are going to need to find a development partner that can help to take your idea through to launch. 

Finding a good developer can be difficult. You want to make sure this individual or agency has the ability and the dedication to see the project through and deliver quality results. If you are looking for a development partner, there are a few points that you can look for. 

To start, you should look for a developer with a good portfolio. You should also ask for references from past clients. Question the dev team about what their plan for developing your app would be. Look for a developer that is open to collaboration and shows a genuine interest in helping your idea to reach its full potential.


With the development process complete, your app will be ready to hit the market. At this stage, the app itself is a reality, but you still need to get consumers interested in it, and get them to download it onto their mobile devices. 

If you have an existing business with a customer base, you could market it directly to the customers and clients that you already have. You could also use email marketing and social media to raise awareness of the app and to get people interested. 

You should optimize your app to achieve good visibility in app stores. Using a keyword in the name of the app can be a good way to increase this visibility. You also want to create a description page that is attractive to potential users, including compelling screenshots and visuals.

When you develop an app that people actually use, it is a rewarding experience. But this initial success is not where the process ends. Once your app is out there in the real world, you need to find ways to make it even better. You’ll find bugs that might cause problems for users, and you’ll have users providing feedback about things that could improve the experience. Use this information to expand upon and maintain your early success.

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