What is content marketing?
Content marketing is one of the strategy in marketing approach that's focused to creating and distributing valuable, relevant and consistent content to attract targeted audience and ultimately to drive profitable customer for actions.
How content marketing help for business success?
Its increase brand awareness: As prospects and buyers search the web for answers to their questions and solutions for their problems, your brand continues to show up.
Its increase brand preference: Content marketing helps to establish your brand as a leader in your industry, which strengthens relationships with buyers.
Its gives Best result in lower cost: It is not a short-term goal, great content will help to reach more qualified leads and interested buyers effectively.
What types of contents are used in content marketing strategies?
A good ‘type’ of content attract and entertain website customers.
Blog posts/Guest posts
Blogging relevant interesting articles about your industry it will make customers trust and reinforce your brand. Guest bloggers by industry specialists will also keep customers returning and help broaden your audience. Blogging daily or weekly best contents is must for the content marketer.
Really the site visitors react more for images. Creating attractive images with great design it will help to spread your message and impress your readers/customers.
Everyone loves info-graphics, right? A design led graphic that communicates with words and imagery, giving easy to access information on sometimes complex ideas is the most relevant use of content now.
Short videos showing a fresh insight to your business.publishing interviews, guides or testimonials are help to boost your brand reputation.
Showing off your skills is best way to help customers understand how your business works and trust your skills.
Remember content is KING.
Most used tactics in content marketing strategy
Before start a campaign what we need to follow.
Understand your marketing purpose.
Before you do start your content marketing plan, you need to understand why you are creating content in the first place.The best and simplest way to solidify your purpose is to create your content marketing mission statement.Why do you want to produce content and create a content marketing plan? Know your goals before you begin planning, and you'll have an easier time determining what's best for your 2015 strategy
Research your market trends.
Often, it helps to be able to reference research that shows trends in marketing.
Define target audience.
To develop a successful plan, you need to clearly define your target audience
Campaign content types.
Most people start out with blog posts, but if you want to venture out and try producing other content pieces, consider which ones you want to make. For instance, if you've been doing weekly blog posts for the past year, creating an e-book for all your blog posts would be a one way to offer information in a different format.
We need to know!
Content marketing and social media's.
Social media is one of the great way for a content marketing campaign. There are two types of social media promotion for your content:
Free: Sharing your content on the brand’s own social media channels is a quick and free opportunity to connect with your target audience.
Paid: Most social networks allow for some kind of paid advertising. Matching a network’s demographics with your brand’s personas will help you determine where to invest.
Content marketing and SEO
In the same way that you take a couple extra steps to help your content succeed on social, take a couple more to help your content succeed with search engines. Weaving some SEO best practices into your content will help make a good impression with Google and move your website up the rankings list.