Optimizing your Facebook cover image for more traffic and more leads

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When Facebook changed the rules around how businesses can use their cover images on their Page it was a huge boon for business owners.

Previously there were a lot of restrictions around what was allowed on the cover image of a Page. Business owners needed to be very careful about what they added for fear of having their Page deleted.

Now, according to Facebook’s Page guidelines. “All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.”  This removal of previous guideline restrictions means businesses can enjoy the use of Cover images as a major part of their Social Media marketing strategies.

The size of your image needs to be 851 pixels wide and 315 pixels tall. If you upload an image that’s smaller than these dimensions, it will be stretched to this larger size. The image you upload must be at least 399 pixels wide and 150 pixels tall.

Top Tip: In addition to being able to add calls to action, email addresses and product information, when you have uploaded your image, make sure you add a description and an active link in the description are. This is taking full advantage of optimizing the cover image on your Page.

Optimizing your Facebook Page in this way will help drive more traffic to your website and result in more leads. Take every opportunity to add your email and website to all your material because sometimes no matter how many times you tell them you can find people asking : What is that you do again” and Where can I contact you”. More traffic means more sales opportunities so get optimizing now.

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