so follow these 6 simple rules to on top of the game.
Quality, Not Quantity
Search engines like google promote useful content. You must have heard the phrase "Quality Content". But what exactly is the quality content? It is the content people really look for and find useful. The one that matches the keywords they look for and provides them with the necessary information. As you know Search Engines are always busy digging through high quality content. So, if you maintain good quality in your blog posts, your blog will be noticed by the crawlers and bots and will give much importance to your blog in the SERP, before you can say Search Engine Results Page. Quality also means readability – this you can test with one of the tools I write about in this post.
On-page and Off-page Links
Every blog post becomes and interactive hyper-text. Unlike printed text, the ones we read in the internet allow us to usefully link content. That is an important feature that helps your reader become more engaged. Make sure to include links (useful ones) within your text. I link to other posts and outside sources to make the experience more immersive and full. Google examines the useful links and gives you extra points for that. But only if the links make sense. Same goes to off-page links. You may link to other blogs and other blogs should link to you it there are relevant texts that call for that. Your travel experience can be quoted by someone from a friended blogger and vice versa. It is all about making sense with those links however.
Actually backlinks should come naturally, but it is difficult. One of the best ways to get them is to do some guest blogging. Remember No Paid Links. They may seem an easy solution but are a very hazardous one. Google can totally ban your page for that, so it is not worth the risk.
Your Visual Content Matters
Once you place the Keyword which you are targeting in the Post title, Permalink, Post description and if possible in the first and last sentence of the blog post, it is time to check how your pictures and other visuals are described. Most files on your camera are automatically saved as IMG_123 or something similar. Make sure to name your files according to what they present. When you add such well described media to your blog post, make sure to also add relevant description and alt tag (alternative description). It would be best to include the relevant keyword in both.
Less is more
Remember to keep things simple. Text should be not only informative but also simple and have a high readability rank. You can check this with Hemingway or with SEO by Yoast plugin. This plugin is my favourite one as it makes sure all your SEO requirements are fulfilled once you simply put your text in WordPress text editor. Also make sure to update all the plugins you may have and get rid of the ones you do not use.
You might not be a great fan of Facebook, Twitter, Pinterest or Google Plus, but remember that once your content is shared on those, it automatically gives your blog extra power. It does help. So try to find your favourite platform and share the useful content with your audience. Every "like" and every "+1" makes your blog grow. I advocate Google Plus as it gives you access to segmented communities with people who actually share your interest and will find the things you post useful.
As I mentioned Search Engines like Google frequently update its algorithms in order to uncover the quality content. One trend will prevail – Google will promote that good, informative and quality content that matches people needs. You do not need to change the way you blog. Just make sure you follow my 6 tips. All you need to to do is to be updated time to time to escape those Penguin kicks and Panda slaps. And learning about SEO tips always helps.