Single page web design is one of the hottest trends in the world of web design today. These websites look amazing, especially when viewed from Smartphones and Tablets. Moreover, designers get a better scope of becoming creative by using transitions in content and animation in graphics. The best part of these websites is that they are cost-effective, and easy to design and develop. This is the reason most small businesses are opting for single page websites.
It's easy to do SEO for single page websites. But there are four strict rules one has to follow. What are these rules? Let us find out:
Rule 1: Splitting Content into Sections
When a website has a single page, it looks ugly and unorganized if the content is not divided into sections. Therefore, it is important to split the content into proper sections. If you want good SEO results, you must treat each section like an internal page and dedicate individual keywords to them.
Rule 2: Creating DIV's for the Sections
In HTML, the DIV element is essential in creating organization or stylistic additions. Once you split it into different sections, you must place each section of content inside its own DIV. Although the CSS id names help in keeping things organized, they are not good when it comes to sending SEO signals. This is why you can use them for anchor links, which are very effective in SEO efforts.
Rule 3: Anchor Links are the Key
What is the purpose of an anchor link? An anchor link takes a web visitor to a specific spot on a web page. Anchor links play the most important part in single page websites by making navigation simpler. In short, these links act as a "navigation menu". As there is only one page, visitors need to scroll to reach a certain section. If you have anchor links in place, visitors reach at desired sections automatically just by clicking on the anchor text/menu. There is no need to scroll at all.
Rule 4: Using Header Tags for Each Section
SEO professionals might lose their cool after reading this, but there is no harm in using multiple H1 tags in a single page website. While using multiple H1 tags is a very bad idea in a regular website (and this is why H2 and H3 tags came into existence), Google verifies that it is absolutely fine in a single page website as long as the use has a logical reason.